查看完整版本: 求翻译：12 Important U.S. Laws Every Blogger Needs to Know

求翻译：12 Important U.S. Laws Every Blogger Needs to Know

[url]http://www.avivadirectory.com/blogger-law/[/url]

以下一些片段，文章太长了。

While the Internet still retains some of the “wild wild west” feel, increasingly Internet activity, and particular blogging, is being shaped and governed by state and federal laws. For US bloggers in particular, blogging has become a veritable land mine of potential legal issues, and the situation isn’t helped by the fact that the law in this area is constantly in flux. In this article we highlight twelve of the most important US laws when it comes to blogging and provide some simple and straightforward tips for safely navigating them.

Whether to Disclose Paid Posts:
Over the last five years bloggers have begun to displace traditional media outlets as individuals’ source for reliable information and recommendations. This development has created big opportunities for advertisers to get bloggers to endorse a product or service, primarily through posts or affiliate links. But as the practice and influence of bloggers has grown, US law has come to govern this area.

What is the law?

The Federal Trade Commission published a recommendation that companies who promote their product through word-of-mouth marketing must disclose these relationships. The recommendation applies explicitly to blogging, meaning that bloggers must disclose the fact that they are being paid to promote or review a product whenever that is the case.

PayPerPost and ReviewMe are websites that link advertisers up with bloggers that want to earn money for writing about their products. In light of the FTC recommendation, PayPerPost and ReviewMe bloggers are now required to disclose the fact that they are being paid for their endorsement. But beyond these two sites, there is a much larger industry of “Buzz Advertising” which takes place through informal emails and payments between bloggers. The letter of the FTC recommendation includes these informal payments as well, meaning that even under the table reviews must be disclosed. But considering that to date no blogger has been prosecuted for violating the FTC’s recommendation, it isn’t yet clear how strict the FTC is going to be or the punishments that will be imposed.

How to stay out of trouble:

NEVER claim that you are an objective, unbiased source if you are being paid to provide information.
ALWAYS make it easy for your readers to distinguish between advertising and editorial content.
CONSIDER that even though the FTC’s paid review disclosure recommendation doesn’t appear to apply to links, meaning that webmasters aren’t required to “NoFollow” the paid links they give as of now, scholars at the University of Chicago Law School are currently discussing this as a future development for e-commerce law.
Is Deep Linking Legal:
One of the biggest advantages that blogging has over traditional media is the convention to include links in an article which connect the reader directly with the source. The links could direct the reader to a file, a different page on the same site or to a new site altogether. Despite the generally helpful nature of linking and the internet’s open platform, however, linking is not free from US government regulation.

每个拥有博客的人都应该了解的12个重要的美国法律？
不懂:lol

[[i] 本帖最后由 Remex 于 2007-7-2 09:40 PM 编辑 [/i]]

我想多了解他们所谓12博客自律的重要原则，请问网络有没有这份文章的翻译？

没找到12个法律，或者条款

粗读的感觉，一句话：尊重知识产权。

提交到译言试试
[url]http://www.yeeyan.com/[/url]

刚刚看到，我可以尝试翻译一下！

每个博客拥有者需知的12部美国法律

本人随便翻的。我的翻译从来都是给中国人看的，可能不太忠实原文，但是绝对能保证中国人都看得懂，意思上又不会有改变。

我的网站是[url=http://china.indo.cc]http://china.indo.cc[/url]，大家喜欢的话不妨看看。如果有什么看法请发邮件给我吧。我的邮箱地址是limoral(at)lycos.com


每个博客拥有者需知的12部美国法律

While the Internet still retains some of the “wild wild west” feel, increasingly Internet activity, and particular blogging, is being shaped and governed by state and federal laws. For US bloggers in particular, blogging has become a veritable land mine of potential legal issues, and the situation isn’t helped by the fact that the law in this area is constantly in flux. In this article we highlight twelve of the most important US laws when it comes to blogging and provide some simple and straightforward tips for safely navigating them.

随着互联网上日趋活跃，特别是从博客技术的形成直到政府和联邦立法进行管理的过程中，还真有点“拓荒”的意味。对于博客拥有者们，特别是美国的那些博客拥有者们来讲，开博等于进入了潜在可能受到法律追究的雷区。由于这一行的法律经常变来变去，立法实际上并没有对现实产生什么助益。本文我们强调以下12部最重要的美国法律，在开博的时候，它们可以为你保驾护航。

Whether to Disclose Paid Posts:
Over the last five years bloggers have begun to displace traditional media outlets as individuals’ source for reliable information and recommendations. This development has created big opportunities for advertisers to get bloggers to endorse a product or service, primarily through posts or affiliate links. But as the practice and influence of bloggers has grown, US law has come to govern this area.

被雇佣开博的，用不用在博客中说明自己的身份？
过去五年来，博客拥有者们在以私人身份发布可信的信息和推荐好东西的时候，开始放弃传统媒介的运营方式。这种变化给广告商们造就了一个好机会来宣扬他们的产品。什么机会呢？也就是通过写文章和附属链接的方式，说产品的好。随着这种情况越来越多，漫延原来越广，美国法律开始介入。


What is the law?

法律上怎么规定？

The Federal Trade Commission published a recommendation that companies who promote their product through word-of-mouth marketing must disclose these relationships. The recommendation applies explicitly to blogging, meaning that bloggers must disclose the fact that they are being paid to promote or review a product whenever that is the case.

联邦商务委员会曾发表了一份建议书，号召每一个公司做到：在用软广告(即不说是广告，但是在文字中显著地夸赞某种东西好的文字)宣传他们的产品时，必须事先说明他的文字具有广告性质。此号召主要面向博客系统，也就是说，开博客的必须说明，他们是被雇佣来宣传某种产品的。

PayPerPost and ReviewMe are websites that link advertisers up with bloggers that want to earn money for writing about their products. In light of the FTC recommendation, PayPerPost and ReviewMe bloggers are now required to disclose the fact that they are being paid for their endorsement. But beyond these two sites, there is a much larger industry of “Buzz Advertising” which takes place through informal emails and payments between bloggers. The letter of the FTC recommendation includes these informal payments as well, meaning that even under the table reviews must be disclosed. But considering that to date no blogger has been prosecuted for violating the FTC’s recommendation, it isn’t yet clear how strict the FTC is going to be or the punishments that will be imposed.

PayperPost和ReviewMe是指这样的网站：博客拥有者设定一些链接，这些链接是指向到那些宣传某种产品的博客页面上。根据公平贸易委员会的号召，设定了此种链接的博客必须说明，他们从那些宣传产品的博客收了钱，所以才设定这样的链接。但是在这两种网站之外，还有一大堆采取“骚扰性广告”来赚钱的人，这些人通过发送非正式的邮件或者发布跟帖(当然是在邮件或者跟帖中说某种产品的好)，从雇主(让他们这么做的那些博客的主人)那里获得收入。公平贸易委员会的号召文书中要求，这些行为都要让别人知道。但是由于从来就没有人对这种“骚扰性广告”提出控告，也没人知道公平交易委员会处不处罚，要处罚的话罚多少。

How to stay out of trouble:

怎么才能平安无事：

NEVER claim that you are an objective, unbiased source if you are being paid to provide information.
ALWAYS make it easy for your readers to distinguish between advertising and editorial content.
CONSIDER that even though
the FTC’s paid review disclosure recommendation doesn’t appear to apply to links, meaning that webmasters aren’t required to “NoFollow” the paid links they give as of now, scholars at the University of Chicago Law School are currently discussing this as a future development for e-commerce law.

芝加哥大学法学院的学者们目前正在研究电子商务法的未来发展，他们建议：如果你真的是在帮别人做软广告，千万别在广告中宣扬你有多客观多中立。要多把脑筋用到如何使你的读者难以分辨你的文章到底是广告还是真心实意的表达。其实公平贸易委员会看起来好像并不管超级链接，网页所有者不必在超级链接那里非得说“你自己想清楚”。

Is Deep Linking Legal:
One of the biggest advantages that blogging has over traditional media is the convention to include links in an article which connect the reader directly with the source. The links could direct the reader to a file, a different page on the same site or to a new site altogether. Despite the generally helpful nature of linking and the internet’s open platform, however, linking is not free from US government regulation.

深层次链接合不合法：
博客的最大优点是能超越传统媒介，通过文章链接，一路连接到读者最想要的东西那里。这些链接把读者牵引到一份文件，同网站的不同页面或者一个新网站那里去。尽管链接这玩意儿好，互联网又能为我们提供公开的平台，美国政府法规也不让你随便链到哪儿都行。

[[i] 本帖最后由 limoral 于 2007-9-30 11:11 AM 编辑 [/i]]

你可以使用谷歌的翻译软件试试。





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